Privacy policy
Privacy & Cookie Policy
Mountain View Melts operates this website and online store (the “Services”). This Privacy & Cookie Policy explains how we collect, use, store and protect your personal information when you visit our website, make a purchase, or contact us.
For the purposes of UK data protection law, Mountain View Melts is the data controller of your personal information.
Our store is hosted by Shopify, which provides the online platform that allows us to sell our products to you.
1. Personal Information We Collect
We may collect the following types of personal information:
-
Contact details: name, billing address, shipping address, email address, phone number
-
Payment information: payment method, transaction details and confirmation (payments are securely processed via Shopify and its payment providers — we do not store full card details)
-
Account information: login details and preferences
-
Order information: products purchased, returned or exchanged
-
Communications: messages you send to us
-
Technical data: IP address, browser type, device information
-
Usage data: how you use and navigate our website
We do not knowingly collect personal data from children under the age of 16.
2. How We Collect Your Information
We collect information:
-
Directly from you when you place an order or contact us
-
Automatically through cookies and similar technologies
-
From Shopify and service providers who support our store
3. Lawful Bases for Processing (UK & EU GDPR)
We process your personal information under the following lawful bases:
-
Contract – to fulfil your order and provide customer service
-
Legal obligation – for tax, accounting and regulatory requirements
-
Legitimate interests – to operate, improve and secure our business
-
Consent – where you opt in to marketing communications or accept non-essential cookies
You may withdraw consent at any time.
4. How We Use Your Information
We use your personal information to:
-
Process and fulfil orders
-
Provide customer support
-
Send service-related communications
-
Improve our website and services
-
Prevent fraud and maintain security
-
Send marketing communications (if you opt in)
You can unsubscribe from marketing emails at any time.
5. Sharing Your Information
We may share your personal information with:
-
Shopify (our website host)
-
Payment processors
-
Delivery providers
-
IT and analytics providers
-
Legal or regulatory authorities where required
We also use services provided by Meta Platforms, including the Meta Pixel, for advertising and performance measurement.
Shopify processes data in accordance with its own privacy policy, available at: https://privacy.shopify.com
We do not sell your personal information.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to ensure the website functions properly, improve performance, and support marketing.
Cookies are small text files placed on your device when you visit a website.
Types of Cookies We Use
Strictly Necessary Cookies
These are essential for the operation of our website, including secure checkout and shopping basket functionality. These cookies do not require consent.
Analytics Cookies
These help us understand how visitors use our website, such as pages visited and time spent on site. These cookies are only used where you have given consent.
Marketing Cookies
We use marketing cookies and tracking technologies provided by Meta Platforms (including the Meta Pixel) to:
-
Measure advertising performance
-
Show relevant adverts on Facebook and Instagram
-
Understand customer behaviour
Marketing cookies are only placed on your device if you give consent through our cookie banner.
You can manage your cookie preferences when you first visit our website and adjust your browser settings at any time.
For more information about how Meta processes personal data, please visit:
https://www.facebook.com/privacy/policy
7. International Transfers
Your information may be transferred outside the UK or European Economic Area. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions in accordance with UK data protection law.
8. Data Retention
We retain personal information only as long as necessary to:
-
Fulfil orders
-
Meet legal and tax obligations
-
Resolve disputes
-
Enforce our terms
9. Your Rights
If you are located in the UK or EEA, you have the right to:
-
Access your personal information
-
Request correction of inaccurate data
-
Request deletion (where applicable)
-
Restrict or object to processing
-
Withdraw consent
-
Request data portability
To exercise your rights, contact us at:
mountainviewmelts@gmail.com
If you are unhappy with how we handle your data, you have the right to complain to the:
Information Commissioner's Office
Website: https://ico.org.uk
10. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.